Generating leads from your profile

How you can generate quotes, demos and trial requests through EdTech Impact.

Written by Tim at EdTech Impact

Updated 3 years ago

This article will walk you through how our lead generation features work.

1. Turning Lead Generation On

If your EdTech Impact profile is up to date and the reviews are coming in, you will be in a strong position to start generating inbound leads.

Lead generation runs on a credit system where you only pay when you get results - just like Google or Facebook advertising. You can add credits to your account by logging into your Dashboard and navigating to the Purchase Credits tab found in the Leads section.

If you require help purchasing credits, or would like to discuss lead pricing, please speak with your account manager or email hello@edtechimpact.com.

2. Generating Leads

Once lead generation has been turned on for your account, 2 lead generation buttons will be instantly added to your EdTech Impact profile.

You can change the wording displayed in the buttons, and choose the type of leads you would like to collect, via the Preferences tab in the Leads section of your Dashboard.

As educators view your profile, they're able to click either of the buttons and complete a contact form, providing their details and request to you.

Once the form is submitted, you will receive an email notification to the address set for Sales Notifications in the Admin section of your Dashboard.

Unsure on how to set your email notifications? The How to Set Your Profile up guide will walk you through the process step-by-step.

3. Following Up On Leads

When a new lead comes in, you'll receive an email notification (from hello@edtechimpact.com) to alert you.

By clicking View and Reply, you'll be taken to your admin dashboard where the lead will be displayed.

Using the text box, you can type your reply and provide links to a calendar booking system or any additional information you feel is relevant.

Improving call / meeting bookings: At this time, it is only possible to send 1 reply to the educator. We recommend that you add a direct link (through your CRM system or a product like Calendly) to make it as easy and painless for the educator to book in a time to speak with you.

Once you have sent your reply, the educator's contact details will be unlocked. We recommend that you add these to your CRM (or wherever you keep your prospecting data). If you do not hear from the educator, do follow up directly with them. Schools are busy places, and priorities can change on a daily basis which can affect how quickly you hear back from the educator.

Do not direct the educator to a demo page on your website that requires them to fill out another form. Doing so has a very low conversion rate.

4. What Happens If I Don't Make a Sale?

There are no guarantees in marketing and EdTech Impact lead generation is no different however we work our hardest to provide you with high quality leads. The lead generation service runs on a credit system which is based on providing you with an institutional sales opportunity. For full details, please contact your account manager or the sales team.

Where a lead comes in but no sales opportunity is present, we will reissue the credit. Types of scenarios where you would be eligible include:

The institution is an existing customer
The institution is tied into a long-term contract and not able to buy this academic year.
The buyer has misrepresented their position or role at the institution
The institution is in a country you don’t support (no curriculum alignment or a language barrier)

To request a credit reissue, flag the lead to the support team and provide any supporting evidence you can (ie. an existing customer contract or the email chain from the school).

I'm already prospecting an institution that has come through as a lead: We determine that a lead is actively in your pipeline if the institution has sat a demo with you within the past 4 weeks. In this situation, we will will reissue the credit.

5. How Can I Generate More Leads?

Reviews are the critical factor in lead generation on EdTech Impact in 2 ways:

Your ranking within the category listings is determined by our algorithm which takes into account the quality, recency, and total number of reviews your profile has. The higher you rank, the more educators will visit your profile so always aim to capture reviews monthly if you can.
Once an educator is viewing your profile, they must be convinced that your solution will meet their needs. Reviews build trust in your solution, so the more reviews you have, the more often you can expect educators to book a demo or request a quote from you.

Capture Reviews More Easily: Make sure you explore the full review capture functionality on your profile and make use of the automated capture feature. You can learn how by reading our review capture article here.

Need Assistance?

For further help with Lead Generation on EdTech Impact, please speak with your account manager or email hello@edtechimpact.com.

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